Tinder vs. Online Dating Agencies

What is Tinder? Tinder is a social media app that is associated with the phrase “swipe right.” After downloading the free app, one will make an account and upload a profile with interesting facts and characteristics about themselves along with their residence area. The profile consists of many pictures of oneself, mainly focusing on looks and a catchy paragraph in the “about me” section. This sections will be one of the first things that a person will see when looking at the profile along with the selected profile pictures.

The main idea of the app is to show the plethora of people within the same area as the finder. People within the same region as the user will automatically pop up in their recent feed and there their profiles can be viewed. The main aspect of the app is based off of first impressions and looks; if one finds the person attractive, they simply swipe right. If they are respectively not the one, they swipe left. When someone swipes right on a profile, the person will receive a notification and the chance to direct message the person. In this matter, it makes it very easy to create casual hookups with people that are found attractive and close by.

Because Tinder has 50 million users, an average user will swipe approximately 1.6 billion times per day. The app gradually gained popularity and other companies quickly noticed; Tinder started making money by selling subscriptions and running ad campaigns within the app.

There has often been communication around controversy and stereotypes associated with the users’ (Tinder and online dating websites) characteristics . For example, people often associated with eHarmony usually carry emotional baggage along with them. Today, experts still have not yet examined the individual characteristic associated with Tinder.

For every social media site and online dating website, every person differs within three categories: sociability, self-esteem, and sexual permissiveness. Within recent studies, there has not been shown any differences between the three categories differing within dating agencies or social media sites. One difference that is known for a fact results in Tinder users being younger than online dating agency users; the app is commonly known for casual hookups associated within the category of sexual permissiveness.

Overall, Tinder and online dating websites do not differ from the general population. Tinder does have an extensive amount of younger users, but there is no underlining common characteristic of the users to ultimately differentiate them from dating website members.



Gatter, Karoline, and Kathleen Hodkinson. “Directory of Open Access Journals.” Cogent Psychology, Cogent OA, 1 Dec. 2016, doaj.org/article/f5b39477c2804630b31e0cadc42fd275.

Johnson, L. (2015, Nov 30). Tinder. Adweek, 56, 44. Retrieved from http://ezproxy.umw.edu/login?url=https://search.proquest.com/docview/1748583071?accountid=12299

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